Hello

My name is Iva, and I’m a Staff Product Designer with 15 years of experience across creative agencies, tech startups, and global companies.

I get off on turning complex problems into intuitive, user-centric solutions.

My expertise includes conducting user research, mapping user journeys across systems, facilitating brainstorming and ideation workshops and orchestrating user validation sessions.

Designing seamless, visually compelling interfaces is a non-negotiable for me.

Passionate about creating impactful user experiences that engage and retain, I like to combine creativity and strategic thinking to fulfill product and business goals of the projects I am in.

With a degree in Industrial Design, I integrate holistic design principles with a deep understanding of human behaviour and psyche.

Let’s get our hands dirty together.