Hello
My name is Iva, and I’m a Staff Product Designer with 15 years of experience across creative agencies, tech startups, and global companies.
I get off on turning complex problems into intuitive, user-centric solutions.
My expertise includes conducting user research, mapping user journeys across systems, facilitating brainstorming and ideation workshops and orchestrating user validation sessions.
Designing seamless, visually compelling interfaces is a non-negotiable for me.
Passionate about creating impactful user experiences that engage and retain, I like to combine creativity and strategic thinking to fulfill product and business goals of the projects I am in.
With a degree in Industrial Design, I integrate holistic design principles with a deep understanding of human behaviour and psyche.
Let’s get our hands dirty and build something together!
Work Experience
Delivery Hero
Berlin, Germany
04/2024 – 07/2026
Staff Product Designer
Ops Portal: Signals Orchestration Service
Vendor Portal: Local Shops Onboarding Dashboard
Cross-Domain: Project SiLi – Simplified Item Listing
04/2023 – 04/2024
Product Design Manager
Design System Audit
01/2021 – 04/2023
Senior Product Designer
Concept to Production:
Promo Tool
Supply Manager
Vendor Portal Catalog
10/2019 – 01/2021
Product Designer
Dmart Catalog
Product Information Manager
Volders
Berlin, Germany
05/2017 – 04/2019
UI/UX Designer
Quandoo
Berlin, Germany
10/2016 – 04/2017
UI/UX Designer
Skills
Technical Skills
Expert
User Experience Design (UX) & User Interface Design (UI)
Information Architecture
Product Strategy & Product Discovery
User Research (interviews, usability testing, competitive/benchmarking analysis)
Design Systems (creation & governance)
User Story Mapping
Wireframing & Prototyping
Interaction Design
Web & Mobile Platform Design
Digital Innovation / 0→1 Product Design
Intermediate
Design System Audit
Basics
Concept to Production:
Promo Tool
Supply Manager
Vendor Portal Catalog
Soft Skills
Expert
Cross-Functional communication
Intermediate
Design System Audit
Basics
Concept to Production:
Promo Tool
Supply Manager
Vendor Portal Catalog
Applications
Expert
Figma
Adobe Photoshop
Adobe Illustrator
Intermediate
XCode
Basics
Terminal
Education
Nanyang Technological University
Singapore
2007 – 2010
Bachelor of Fine Arts in Product Design (Honors)